Abstract: In recent years, China's textile enterprises are in a critical period of transformation from large-scale production to creative integration, and the focus of competition among enterprises is turning to brand and design competition. In this context, the textile enterprise's ability to develop new products becomes crucial. However, most SMEs are short of innovation resources. How to crack the dilemma of new product development so as to obtain a new round of competitive advantage has become the key to the transformation and upgrading of these enterprises. This case describes the dilemma in the new product development of Zhejiang Huiming Jacquard Weaving Co., Ltd. and the process of improving its innovation ability through the strategic transformation of network innovation. This case has certain reference significance for the majority of small and medium-sized enterprises to take the road of transformation and upgrading led by network innovation.
Keywords: SMEs; new product development (NPD); innovation process; strategy transformation; system integration network innovation
