Title: Smart Pricing with Limited Demand Information
Time: 10:00–11:30, June 8, 2026
Venue: SOM A723
Organizer: Prof. HUA Zhongsheng
Speaker: Prof. LU Ye, City University of Hong Kong
Bio:
陆晔于2009年获得麻省理工学院运筹学博士学位，现任香港城市大学商学院终身教授。陆晔教授的研究领域主要包括最优化的理论和算法，以及在运营和风险管理中的应用。他的研究多次获得香港政府和国家自然科学基金的资助，成果发表在Operations Research, SIAM Journal on Optimization, Manufacturing & Service Operations Management, Production and Operations Management等期刊上。陆晔教授于2022年入选国家高层次人才计划，现担任期刊Decision Sciences的副编辑。
Abstract:
We study the optimal pricing decision when demand-price curve is unknown. We propose a price strategy and establish its performance bound, which shows that only a few price experiments can achieve most of the profit under full demand information. When demand is uncertain, we use data-driven robust optimization models to make joint pricing and inventory decisions. We show how to solve the robust optimization models and illustrate their superior performance over traditional regression methods.
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