题目：Personal Data Protection and Cost Management--Evidence from the Enactment of Cybersecurity Law
时间：2023年4月19日（周三）9:00-10:00
地点： 浙江大学紫金港校区管理学院A423
主讲人：程鑫博士，中国人民大学
主讲人简介：
Xin Cheng is an assistant professor in accounting at School of Business, Renmin University of China. He obtained his Ph.D. in management from Rutgers, the State University of New Jersey. His primary research interests are corporate governance, management voluntary disclosure, corporate social responsibility and strategic cost analysis. His research has been published in Administrative Science Quarterly, Journal of Banking and Finance, Journal of Business Ethics and Journal of Accounting, Auditing and Finance.
讲座摘要：
Using the enactment of the Cybersecurity Law (CSL) in China as an exogenous shock, this paper examines the effect of the prohibition of unauthorized data acquisition on firms’ cost behaviors. We document that affected firms spend less in deterring potential customer poaching through unauthorized data acquisition after the passage of CSL, resulting in lower levels of cost stickiness. Moreover, this effect is more pronounced for firms that face stronger market competition and rely more on individual customers. We further show that affected firms tend to cut slack SG&A instead of COGS spending and achieve better social performance. Overall, this study suggests that the CSL can save firms’ spending on deterring rival firms’ strategic customer poaching and encourage firms to invest in pursuing social benefits.
