Strategic Transition Consideration on Zhejiang RK Corp

Abstract: This case describes the entrepreneurial process of Zhejiang RK Crop from the early stage to the strategic transition of nowadays. Because of the mistake of customer orientation and market analysis, sales of early operations were poor, despite of the competitive technology. In order to reverse the situation, the team re-enactments the strategic position, changes the core business and business model. While, with the transition path is gradually perspicuity, how to put the strategic transition into successful implementation is the next problem perplexes the generalmanager Lin Fei.